Worcester College approached B&M to redesign their magazine, having seen the work we'd been doing with many other Oxford colleges. They wanted to use our experience to transform it into a high-quality, professional publication they could be proud of, and we were happy to oblige.
The redesign coincided with a change of personnel at the college, so simultaneously changing the tone and structure made perfect sense. The change would mean shifting to longer articles and visually led content, making it more engaging and easier to read.
Our first task was to improve the use of colour and typography throughout the magazine. We called on all our magazine design experience to introduce a type grid that would bring a sense of rhythm and structure to the layout. This platform gave us the framework for a clean and fresh publication with lots of white space and elegant typography throughout.
The hierarchy of information was improved, making information easier to understand and drawing the eye to important details. We also changed all the font weights, making the text less dominant on the page. These relatively subtle changes (along with the type grid) dramatically improved the typography and professionalism of the magazine.
Our final changes were all based on the print and finishing. A change of size, a gloss laminated cover and perfect binding, not stitching, all make it feel like, as well as look like, a magazine.
Once the design was approved, B&M managed the whole print, fulfilment and mailing process from start to finish.