Boston House is a newly refurbished block of serviced offices on Grove Business Park. After a significant investment in the refurbishment, the owners of the park wanted to create a new, separate brand for Boston House to allow it to be marketed to a different target audience.
Anyone who previously visited Boston House would barely recognise the building after the refurbishment - it really is completely different. It offers a much more modern way of working, with flexible spaces for businesses of all sizes, a lounge area and a suite of new meeting rooms.
After a successful proposal phase, B&M were appointed to design a new logo, website, marketing materials and signage. In addition we art directed a photoshoot in Boston House to better reflect the new office space and the different ways the new tenants were using the space.
This new branding has helped raise awareness of Boston House locally and a much improved Social Media campaign continues to spread the word to the local business community.