B&M was approached by Nuffield College to design an engaging piece of collateral to secure funding for endowments for all postgraduate students.
The resulting publication provides a compelling rationale for old members and friends to leave a legacy donation that will benefit generations of students for years to come.
The document succinctly explains how making a legacy gift benefits the college, the processes involved, tax advantages, the types of legacies and the society that you automatically join. We also created a pledge form that was inserted into a pocket on the inside back cover.
The style and tone of this publication reflect the core values and branding of the college and is designed to appeal to a broad section of age groups and demographics.