Nuffield College have produced an annual magazine for the last 17 years. The previous issue was produced part way through an extensive rebrand of the college - before we started working with Nuffield and our point of contact started working there. As a result, it ended up being neither the previous brand or the new branding - it was a bit of a halfway house.
The magazine needed a serious revamp and had to reflect their new branding. B&M had worked with one of the development team at another college and she knew we had the skills to produce a quality magazine that was much more brand orientated.
The difference is quite pronounced, with a much more magazine like structure that moves away from the ‘long newsletter’ feel they had implemented in the past. Bold colour choices and contemporary layouts allowed the brand elements to be used extensively throughout, while still allowing the engaging content to shine.
We also printed and mailed the magazine, including switching to a perfect bound design to increase that feeling of a magazine, not just a newsletter.